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YouTube Music Awards Announced; Spike Jonze is Creative Director
Video of 9ckE_S5Y5QMThe inaugural YouTube Music Awards was announced today and the talent line-up is impressive — Lady Gaga, Eminem, Arcade Fire— but I have a feeling you'll be more blown away by who...
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Martin Garrix f/ Usher "Don't Look Down" (Petros, dir.) #YTMA
Video of nJSdYlAFKqAIf the inaugural YouTube Music Awards had a "let's put on a show" — or, to quote Bill O'Reilly, "Fuck it, we'll do it live!" — vibe, then the follow-up finds the massive video/web...
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Kygo "Stole The Show" (Saman Kesh, dir.) #YTMA
Video of BgfcToAjfdcSigns of intelligence life on Earth? Who cares when our astronaut visitors can just fall in love and dance.Section: Watch ItKygo,ArtistParson James,Featured ArtistGeoff...
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MAX f/ Hoodie Allen "Gibberish" (Greg Jardin, dir.) #YTMA
Video of s2_YDtKmsVAA forward/reverse dance routine that doesn't always play by the rules of gravity...Section: Watch ItMAX,ArtistHoodie Allen,Featured ArtistGibberish,SongGaren Barsegian,ProducerGreg...
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Shamir "Call It Off" (Philip Hodges, dir.) #YTMA
Video of 10Kc7RK2rOsSometimes the world gets cartoonish, in which case it's perfectly understandable to become a puppet.Section: Watch ItShamir,ArtistCall It Off,SongPhilip...
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MIGOS "One TIme" (Ninian Doff, dir.) #YTMA
Video of RrI-3vt5VnEWhen you ball so hard you still see trails the day after the party.Section: Watch ItMIGOS,ArtistOne TIme,SongTaylor Vandegrift,ProducerPulse Films,Production CompanyNinian...
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FKA Twigs "Glass & Patron" (FKA Twigs, dir.) #YTMA
Video of cNbFc-fa-wwFKA Twigs gives birth to some art. Literally.Section: Watch ItFKA Twigs,ArtistGlass & Patron,SongDominic Thomas,ProducerA+, Academy Films,Production CompanyFKA...
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Cahoots "No Money" (De La Muerte, dir.) #YTMA
Video of zEPKAWFb8kEIf Cahoots had money, they'd make a video just like the one they've made for their "No Money" song. Section: Watch ItCahoots,ArtistRoomie,Featured ArtistNo Money,SongDe La...
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Action Bronson f/ Chance The Rapper "Baby Blue" (Lil Chris, dir.) #YTMA
Video of bVP_w1rQweEA note-perfect homage to Coming To America...Section: Watch ItAction Bronson,ArtistChance The Rapper,Featured ArtistBaby Blue,SongLil Chris,DirectorYouTube Music Awards, Note
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Charli XCX "Famous" (Eric Wareheim, dir.) #YTMA
Video of 5f5A4DnGtisRather ironic that one of the official videos of the 2015 YouTube Music Awards deals with the more subversive consequences of using social media, as directed by the Eric of Tim...
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Megan Nicole "Escape" (The Young Astronauts, dir.) #YTMA
Video of hpsbUpZ621oExploring an enchanted forest...Section: Watch ItMegan Nicole,ArtistVice,LabelJason Aita,ProducerEscape,SongPartizan,Production CompanyThe Young Astronauts,DirectorTodd...
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Nicky Jam "El Perdon" (Jonathan Craven, Darren Craig, dir.) #YTMA
Video of hXI8RQYC36QThe hills of Colombia set the scene for this collabo between Nicky Jam and Enrique Iglesias...Section: Watch ItNicky Jam,ArtistEnrique Iglesias,Featured ArtistSway Mendez,ProducerEl...
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Ed Sheeran & Rudimental "Bloodstream" (Emil Nava, dir.) #YTMA
Video of Orq_75kFi8IRay Liotta as a hair metal has-been in the midst of a mental breakdown.Section: Watch ItEd Sheeran,ArtistRudimental,Featured ArtistBloodstream,SongDanyi Deats,ProducerEmil...
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Lindsey Stirling "Take Flight" (Joe Sill, dir.) #YTMA
Video of QAD0BtEv6-QA soaring journey through a world that might as well have been designed by MC Escher.Section: Watch ItLindsey Stirling,ArtistTake Flight,SongNick...
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Recapping The YouTube Music Awards Video Premieres
ICYMI, although I'm not sure if that was possible, YouTube rolled out their second YouTube Music Awards yesterday. If you were expecting something a bit more traditionally after debuting the YTMA...
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